How Relationships Continue to Drive Long-Term Business Growth

Referrals have played an important role in Michigan Broadband Systems' growth for more than two decades. That focus is why Heather Gladden became involved with the Collaborative Group of Michigan, where professionals connect through trust, collaboration, and business networking. 

After years of membership, they’ve found more than that. They’ve become part of a community built around trust and collaboration that continues to create opportunities year after year. 

More Than a Referral Group

Many professionals join networking organizations to generate new business opportunities. While referrals are valuable, Heather Gladden believes the strongest benefits come from developing genuine relationships with other professionals.

By meeting consistently and learning about each other’s businesses, members build confidence in their recommendations.

Why Trust Makes a Difference

When referrals are made, your reputation is tied to that recommendation. 

At CGM, relationships are built over time, allowing members to refer with confidence because they know and trust the professionals they recommend.

Business networking becomes a natural part of helping clients find reliable resources.

Stronger Connections, Better Resources

One significant advantage of regular networking is access to professionals across various industries. Access to an inner circle of professionals allows members to better serve clients, family, and friends by connecting them with people they know and trust.

Learn more in our latest member spotlight. 

Interested in Joining CGM? 

Get ready to grow your business through trusted relationships and weekly business networking. 

👉 Contact us to arrange your Thursday morning visit today! 

CGM Member Spotlight: Heather Gladden, Michigan Broadband Systems

Many businesses upgrading their communications systems place more emphasis on the upgrade than on the planning itself. Heather Gladden of Michigan Broadband Systems believes the planning process is equally important. 

Much of Michigan Broadband's growth has come through business networking, exceptional customer service, and a commitment to putting clients first. With years of experience, they have seen how preparation helps businesses avoid communication challenges after installation.

Building the Right Foundation

One common concern clients bring to Michigan Broadband is ensuring extensions, departments, and employees are properly connected within the system.

Before implementation, the team collaborates with clients to create communication flowcharts that outline how calls should move throughout the organization. This ensures employees remain accessible and customers reach the right person when they call.

Service Beyond the Installation

They take a different approach to support. Rather than directing customers to a large call center, the team serves as the first point of contact and coordinates directly with vendors when necessary.

Their goal is to find the solution that best fits the client's needs, rather than promoting a certain product or service. 

Relationships Matter

Heather joined the Collaborative Group of Michigan because relationships have always played a crucial role in business growth. Over the years, business networking has connected her with professionals who share the same commitment to helping clients and building trust within the community.

Learn more in our latest member spotlight. 

Interested in Joining CGM? 

Get ready to grow your business through trusted relationships and weekly business networking. 

👉 Contact us to arrange your Thursday morning visit today!